GOSH Foundation review


GOSH are a cruelty free, Danish company widely available online and in most superdrug stores. I have seen GOSH products often in store, but this is the first time i’ve tried them. I’ve been looking for a new foundation for a while, and while i usually watch tonnes of reviews online before committing a brand, i bought this foundation spontaneously after using the tester in store.

The foundation i picked up is the GOSH X-Ceptional Wear Foundation, in the shade 11 Porcelain, which i believe is the lightest shade. Although i was worried that this shade would be too pink toned for me, i would go as far as to say i have never found a foundation shade that matches my skin as well as this!


The foundation claims to be ‘a soft and creamy makeup with exceptional coverage’. The formula of this foundation is definitely soft and creamy, making it really easy to blend and a little goes a long way. I would say the coverage is medium, rather than ‘exceptional’ but that is what most people seem to prefer in the run up to summer anyway. With a bit of colour corrector underneath, this foundation does provide good coverage.

This product also claims to give the skin ‘a matt and beautiful finish’ which ‘lasts for many hours’. It definitely gives a really nice matte finish which is very long lasting. The longevity of a foundation will depend on your skin type, but on my normal skin i have found that this foundation lasts really well!


I love the simple packaging that this foundation comes in, and the product comes out of the bottle really easily. Although this is a full size, 35ml foundation, the packaging is quite minimal and flat so this will be an ideal foundation to travel with. My one criticism of this products is the ingredients! Although i knew that GOSH were a cruelty free brand, i didn’t know off the top of my head which foundations were vegan (but they have an extensive vegan list on their website). The ingredients of this foundation are printed under the barcode sticker on the back of the container. Once you have peeled away the sticker, you’ll discover that the ingredients are on the back of the sticker, rather than printed on the bottle underneath, so you will then have to reapply the sticker to the container if you want to retain the ingredients.


I (of course) was too socially awkward to peel the barcode off the back of the product in store (would that not look a bit suspicious? Also not very convenient for people with sensitive skin/allergies) so i bought the foundation with the hopes that it was vegan. Unfortunately, it is not as this product contains beeswax, but GOSH do some other types of foundation which are vegan, if you only use vegan products.

For £7.99, i don’t think you can go wrong with this foundation. The lightest shade matches my skin perfectly, gives a lovely matte finish and lasts all day!

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